The Marketing Constrains of The Development of Cracker-Making Small and Medium Enterprises (SMEs) in The Seruyan Hilir Sub-District

Abstract

Seruyan Hilir District is a sub-district located on the edge of the sea, so this area produces a lot of fish and shrimp, one of which can be used as an ingredient in making fish crackers. Based on the team's research, there are 50 groups of fish cracker craftsmen in this sub-district. There are fish cracker craftsmen who have been running their activities for more than 20 years, but the results have not made much progress. Based on research from the research team, it turns out that the problem is in product marketing. In this research, the research team tries to find the cause and try to find a solution. The method in the study is  Sociological Empirical with the use approach qualitative descriptive. The place study is Regency Excited because in the district this many are found by SMEs namely making shrimp crisp fish. Findings in a study this is what makes SMEs products in the Regency Excited still lost compete with product outside or from area other is still low power skills work, not yet smart develop product and still weak marketing. To resolve the problem so SME owners need to increase management so that expected can develop products to be able to compete with other areas. The problem is the more day the number of SMEs is increasing many so that need creativity new in increase quality so no lost with product outside . In management marketing need improved for example leveraging e commerce, expanding network marketing etc necessity of socialization via social media.