Role Of Students In Growing Public Interest To Become Customers In Sharia Banking
Abstract
Islamic banking, which has experienced development to date, has not been matched by public interest in Islamic banking. This can be seen in the results of the OJK report, which show a difference in the percentages of banking growth in Indonesia. The growth of conventional banks reached 26%, while in Islamic banking it was only 12.8%. Under these conditions, it indicates that public interest in Islamic banking is still relatively small compared to conventional banking. According to Max Weber's concept of social action theory, the purpose of this study is to discover the role of students in fostering public interest in becoming customers in Islamic banking. This study uses a literature study approach (library research) sourced from books, related articles, and OJK reports as material for analysis. The results of this study show that students are actors, educators, and motivators in the practice of Islamic economics. This can be proven by various activities or socialization aimed at increasing knowledge and understanding of sharia banking, such as national seminars, outreach and assistance to the community, or providing examples by conducting demonstrations related to sharia banking products.
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